In the Fall of 2014, Graham Thomas, Marketing Director for John L. Scott’s Ashland & Medford offices, contacted Howard Chung, Vice President of Broker Excellence for John L. Scott, to discuss best practices in real estate marketing.

Understanding the company’s objectives, Graham proceeded to develop social media and online display advertising strategies that allowed 21 agents in Southern Oregon to achieve over 70,000 mobile app downloads in less than 6 months. To put those figures in perspective, in February of 2016 John L. Scott had approximately 2,900 agents in 107 offices with 280,000 app downloads across Oregon, Washington and Idaho. At that time, Graham’s work accounted for approximately 40% of total app downloads, enterprise-wide.

With the high visibility and strong business results Graham’s work has helped agents in Southern Oregon realize, John L. Scott’s corporate leadership team has retained Graham to deploy his strategies, creative, and targeting for all of agents and brokers—enterprise wide.