Exclusive Proposals from the Catherine Rowe Real Estate Team

Since 1998, the Rowe Team has cultivated a reputation in our community for professionalism, a comprehensive understanding of the local market, and always putting clients first. With over 1,000 successful closings and 50 years of combined real estate experience, we’ve developed proven strategies and services that provide a competitive edge in buying or selling a property. The unique marketing plan described in our Listing Proposal includes unparalleled digital advertising exposure, refined targeting for qualified prospective buyers, and proactive due diligence to galvanize offer confidence. Services described in our Buyer's Proposal include instant notifications for new properties within your custom search parameters, advanced access to upcoming or pocket listings, remote video tours, in-depth market analyses, and complete transaction management. We invite you to discover what sets the Rowe Team apart from the competition — visit our website, call, text, or email us to receive a copy of our Listing Proposal or Buyer's Proposal today. As your agents, we are committed to advocating for your interests, and accomplishing your objectives.

Buyer Targeting with Facebook Ads

Do you know where your next million-dollar buyer is coming from? Who is going to buy your rural listing in the next county? Using an exhaustive set of custom demographic and behavioral targeting criteria, we ensure you only pay for well-qualified individuals to see your listings.

Click-to-Call Facebook Ads

Similar to our ‘CloudCMA’ campaigns, the ‘Click-to-Call’ campaign develops seller leads in specific neighborhoods. These campaigns are particularly effective when agents have qualified buyers on hand, or a strong understanding of which markets are particularly active. On Facebook’s mobile feed, the targeted audience is able to place phone calls directly to the agent simply by tapping on the ad.

Seller Prospecting with Facebook Ads

In February 2016, our team launched a series of targeted ads to generate prospective seller leads using CloudCMA. During that period, our ads averaged a click-though rate over 40x the national average for display advertising, and generated hundreds of agent-branded CMAs for Southern Oregon homeowners. Here’s how it works:

1. The agent confirms that their MLS credentials are current with CloudCMA (via MyDesk), and then send us:
a. A  link to their  “What’s my home worth?” website.
b. A brief description of their target neighborhood.
c. An address and mile-radius of the target neighborhood.
d. An image that represents the target neighborhood.

2. We place an ad with Facebook from your business page targeting homeowners living in the specified area.

3. You sit back and watch the leads roll in! Every time someone generates a CMA from your “What’s my home worth?” site, they’ll receive a CMA with your contact information, and you’ll get an email notification!

70,000 Downloads in 6 Months

In the Fall of 2014, Graham Thomas, Marketing Director for John L. Scott’s Ashland & Medford offices, contacted Howard Chung, Vice President of Broker Excellence for John L. Scott, to discuss best practices in real estate marketing.

Understanding the company’s objectives, Graham proceeded to develop social media and online display advertising strategies that allowed 21 agents in Southern Oregon to achieve over 70,000 mobile app downloads in less than 6 months. To put those figures in perspective, in February of 2016 John L. Scott had approximately 2,900 agents in 107 offices with 280,000 app downloads across Oregon, Washington and Idaho. At that time, Graham’s work accounted for approximately 40% of total app downloads, enterprise-wide.

With the high visibility and strong business results Graham’s work has helped agents in Southern Oregon realize, John L. Scott’s corporate leadership team has retained Graham to deploy his strategies, creative, and targeting for all of agents and brokers—enterprise wide.